Why is it called the Surly Masher?
Why is the FIRST-EVER collaboration between Surly Bikes and Surly Brewing called the Surly Masher? We chose the name for two key reasons:
REASON 1: MASH-UP
It related to the overall concept of bringing the two Surly brands together:
A mixture or fusion of disparate elements.
REASON 2: MASHING
A Masher is one who does the mashing. And 'mashing' is a term used by bike and beer lovers, alike.
Pedaling faster in a low gear is called spinning. Pedaling slower in a high gear is called mashing.
Mashing is the process of hydrating barley with hot water. This activates the malt enzymes and converts the grain starches into fermentable sugars.
About Surly Masher
Surly Masher is a winter bike event benefiting Full Cycle, a non-profit bike shop providing job training, food, resources, and support to youth experiencing homelessness across the Twin cities. Located in South Minneapolis, Full Cycle is a social enterprise of Pillsbury United Communities.
Taking place on February 11, 2018, Surly Masher is the FIRST-EVER collaboration between Surly Bikes and Surly Brewing – two iconic Minnesota brands destined for a good mashing! This family-friendly event welcomes riders of all ages and abilities to test ride the latest from Surly Bikes on a demo course at Surly Brewing. To guarantee a surly experience, this winter bike event will take place in February – a time in Minnesota that nobody wants to be left outside.
Please join Surly Bikes, Surly Brewing, and all of our sponsors. Help us raise money for Full Cycle bike shop.
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